We’re incredibly excited to open the doors to our flagship store in New York this weekend. Shopping for glasses should be like browsing at a library: quick, easy, and especially fun to do with a friend in tow.

Inspired by classic libraries, the space is lined with books (and rolling library ladders), brimming with glasses, and full of surprises. Duck into the photo booth to take a picture, and gaze up at the city sky through the building’s original skylight. Looking for inspiration? A selection of books from small presses is available for flipping–through or adding to your personal collection.

An in-store optometrist will be on hand to perform eye exams seven days a week. Appointments can be made here. Exams are only $50, and visitors can track their appointments on the appointment board, designed after the train arrival and departure boards at Grand Central Station.

Come visit us at 121 Greene Street (between Houston and Prince), or click on over to our retail page for more information on the store and our showrooms.

Photos by Collin Hughes